Work With Alt Vault
Different looks. Same you. Great collaborations.
Alt Vault is an alternative fashion, beauty, hair and music platform created by Hayley Esther, built around one idea:
Unlock your alternative style — whatever your vibe.
From cyberpunk and goth to kawaii, punk, emo, grunge, Y2K, cosplay-inspired style and everything that happens when you mix them together, Alt Vault celebrates experimentation rather than aesthetic rulebooks.
And we’re happy to work with brands that understand that.
Brands, Come Inside the Vault
Alt Vault is open to collaborations across fashion, beauty, hair, accessories, footwear, music, fandom and alternative culture.
I’m particularly interested in working with brands that embrace individuality, colour, creativity and self-expression.
That doesn’t mean you have to be an exclusively alternative brand.
A mainstream lipstick can create a spectacular goth look. A high-street jacket can become cyberpunk with the right styling. Part of Alt Vault’s philosophy is showing readers how products can work across aesthetics rather than telling them where they’re supposed to belong.
Ways We Can Work Together
Opportunities can include:
Sponsored editorial — dedicated articles or inclusion within relevant Alt Vault features.
Product reviews and testing — thoughtful coverage of products relevant to the Alt Vault audience.
Style edits — fashion or beauty products incorporated into curated aesthetic and mixed-vibe edits.
Affiliate partnerships — long-term opportunities to feature relevant products naturally throughout our editorial archive.
Launches and seasonal campaigns — creative editorial built around new collections, products or key moments.
Playlist and culture features — appropriate collaborations connecting fashion, beauty, music and aesthetic identity.
Giveaways and reader experiences — considered on a project-by-project basis.
I’m also open to something a little unusual. If you’ve got an idea that doesn’t fit neatly into a standard collaboration package, that’s rather appropriate for Alt Vault.
The Alt Vault Approach
I don’t want every collaboration to look like:
Here’s a product. Here’s a link. Please buy it.
I’d rather ask:
What can we do with it?
A single product might inspire an entire aesthetic. A palette might become the starting point for a cyberpunk look. A pair of boots might appear in three completely different style identities. A fragrance might inspire a fashion edit and playlist.
That’s where Alt Vault gets interesting.
A Word on Reviews
Paid doesn’t mean automatically positive.
Any opinions presented as my own will remain my own, and commercial relationships will be disclosed appropriately.
If something isn’t suitable for Alt Vault or its audience, I’d rather decline the opportunity than manufacture enthusiasm for it.
About Hayley Esther
I’m Hayley Esther, a blogger, marketer and stylist with a background spanning beauty, fashion, content creation and digital marketing.
Alt Vault grew from my fascination with personal style and the idea that people shouldn’t have to squeeze themselves into a single aesthetic to participate in alternative fashion.
I also run Hayls Beauty Tales, giving me experience creating beauty and fashion content from a more personality-led perspective. Alt Vault takes that experience somewhere louder, stranger and considerably more alternative.
Rates & Projects
I don’t publish a fixed rate card because collaborations can vary enormously in scope.
A single editorial feature isn’t the same project as a multi-article campaign, photography requirement, seasonal partnership or longer-term affiliate collaboration.
Tell me what you’re trying to achieve, your proposed deliverables, timeframe and budget, and we can discuss whether Alt Vault is the right home for it.
Let’s Unlock Something
If your brand believes personal style should be explored rather than prescribed, we probably have something to talk about.
Fashion. Beauty. Hair. Sound. Self-expression.
Whatever your vibe.
hayleyestheruk@hotmail.com
Hayley Esther
Founder & Editor, Alt Vault